Creative Work

As a creative designer, I use my background in marketing and photography to create aesthetically pleasing and intuitive digital experiences for users. Starting off with conducting user research to understand target audiences, user needs, and pain points provides valuable insights that guide the design process. From sketches to wireframes to prototypes, I strive to understand the user journey and then test the interface and functionality. Iterative testing and refinement are key components that allow me to continuously improve and develop the end product. This process ensures the product not only creates an impactful experience but also solves the end user’s problem.

  • The Pie Collective

    The Pie Collective

    This project involved conducting initial research to understand the aesthetic, creating a mood board, and developing sample photography. The research included reviewing social media posts and the website of The Pie Collective. The mood board was organized into categories using resources like Pinterest and Pexels. Basic concepts were developed through impromptu photoshoots using everyday items…

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  • Check

    Check

    An all-in-one app designed to track both positive and negative habits, as well as time management. The app aims to simplify the process of habit tracking and time management through a customizable interface and intuitive setup process powered by AI. The research phase involved analyzing competitors, conducting surveys and interviews to identify pain points, and…

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  • Apple Fitness

    Apple Fitness

    The project focuses on enhancing Apple Fitness, an app originally launched in 2014, to better compete with industry leaders. It identifies existing shortcomings in the app compared to competitors such as Nike Training Club, Strava, and Strong. Key missing features include the ability to log workouts retroactively, track specific exercises, and view performance statistics.

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  • Naybor

    Naybor

    A mobile app designed to alleviate the stress associated with moving to a new area. It aims to provide users with a comprehensive platform to familiarize themselves with their new surroundings through features like customizable maps, local event discovery, and community engagement. The project involved extensive user research, including interviews and competitive analysis, to understand…

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